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How the Alliance Works
San Diego's marketplace is full of great products and services. With very few exceptions someone else is selling or about to sell your product or service. Success or failure rests on gaining a competitive edge. This is where the resources of the Business Alliance have helped so many professionals.
By joining the Business Alliance you will gain access to a diverse talent pool whom you can turn to for insights and expertise. Following are the core competencies that guide all of the Chamber's Business Alliance Groups:
Perfect your sales presentations, speaking skills, marketing plans, selling techniques and many other skills. By capitalizing on the varied abilities of your peers you will become more polished and greater able to achieve results.
Focus on uncovering and identifying your power partners. History has proven this process to be a quick and meaningful way to build relationships. Members of the group will help you discover and meet individuals with similar customers, needs and values.
Form business friendships that will last for years.
Engage in giving and receiving business. As the most sought after benefit of each BAG, receiving referrals cannot be rushed. Meaningful referrals are rarely exchanged without an investment in professional development and personal capital, which is why joining a BAG will place you on a better path to success.
The Business Alliance works because of people that are willing to invest time and effort into other similar thinking people. If individual success could be accurately measured it would have to account for all the positives that are derived through professional development, strategic partnerships and social capital. Realistically it is impossible to calculate financial gains attributable to such intrinsic value. Therefore we must rely on word of mouth from those involved in the Business Alliance because they appreciate how positive the experience really is.